For many people, the name Cadillac brings to mind a large, not-so-fuel-friendly vehicle piloted by one of the older members of the community. While the Cadillac is one of the most popular vehicles for those 65 and over, GM is working hard to change the image of the Cadillac and make it appeal to a larger range of age groups. The number of younger car buyers is on the rise and these consumers are more concerned with fuel-economy and styling than how many people you can drive to the bingo hall at once. So far, GM is definitely moving in the right direction to bring attention and interest to the Cadillac name among younger buyers, and the sales numbers prove it.
With American luxury vehicles dropping drastically in popularity over the past 10 years, Cadillac has completely redone the Cadillac line to prove that luxury and fuel-efficiency can exist on the same vehicles. GM began their mission to create a different kind of Cadillac in 2002, when the CTS sedan made its debut. It was smaller, more aerodynamic and more appealing to those who were not looking for something that would do more than take up more than half of their garage and add extra trips to the gas station if it was a daily driver. All joking aside, the old notion of the Cadillac was that it provided older drivers with a large vehicle (which was equated with safety), immense passenger room and a smooth ride like none other. They appealed to a generation that was less concerned about fuel economy and its impact on the environment and more concerned about appearance, size and status. While the CTS was well received, financial issues at GM halted the progression of a production Cadillac until 2012. At the 2010 North American International Auto Show, GM had the opportunity to show off the future of Cadillac with the XTS Platinum Hybrid concept. The gasoline-powered production XTS debuted in 2012, and Cadillac was successful in drawing in a younger crowd with its new look and drastic improvement in fuel economy.
Cadillac reported a 38% increase in sales thus far for 2013, which is over 40% more than in May of 2012. This increase is the largest since 1976 when the “land yacht” Cadillac like the DeVille and Eldorado were popular. The entry level ATS was designed as a direct competitor with what most auto enthusiasts consider the perfect example of a five-passenger sedan, the BMW 3-series. Cadillac wants to get the attention of the same buyers looking at the BMW-3 series, who are on average, 48 years old. For the first part of 2013, the ATS has accounted for 23% of total Cadillac sales. The most popular Cadillac is currently their classy crossover, the SRX. The remaining lineup of the XTS, CTS and Escalade SUV round out the increased popularity of the new Cadillac. Cadillac has even added a high performance model to their lineup, the CTS-V, which has a hefty 556 horsepower V8 engine, tuned suspension and a more sports car like appearance than the traditional Cadillac does. In addition to the slimming down and reshaping of the Cadillac, the technological aspects have been upgraded as well. Most models are now available with the CUE touch-screen system, with a large number of useful apps as well as a navigation system along with a wide variety of driver assist features such as rear parking sensors and rear view cameras.
If you were one of the people who thought a Cadillac was for the “older” crowd, visit our website at www.PermianCadillac.com and browse all the new Cadillac vehicles available. Cadillac’s great line of cars and family size Escalade is sure to provide a choice for almost anyone. If you want to see one of these great vehicles in person or take one for a test drive, head to Permian Cadillac at 800 N. Turner Street in Hobbs, New Mexico. We look forward to showing you the all-new Cadillac soon!